Who am I?


Intuitive Mindset Coach


I am your intuitive guide to discover your gifts, use it to unlock the magic within you.💝✨

Hello, my name is Rafeea Roche phonetically pronounced (RA-FEE-AH ROW-SHH), founder of The Lifestyle Exchange Co. I am your Intuitive Mindset & Transformation Life Coach. I guide women on their path toward accepting and embracing who they truly are. I teach them how to find the magic within themselves so they can transition to the next step and reach their goals.  

  Life happens to us all, even I am not exempt. 

I am married to the love of my life and we share three beautiful children. They are all close in age so, I understand firsthand the difficulties life has to offer when juggling a marriage, children, and a career. I am an entrepreneur who has a wide vast of experience in sales and marketing who recognizes the fluctuations that occur in business. However, after making good money and selling one business venture only to start another, I realized my true passion was not in making money, it is in helping people. Although making money is nice, it does not always bring happiness and fulfillment many people think it does. This opportunity is not just another job for me. I am invested in seeing each of my clients grow mentally, spiritually, emotionally, and socially. I am devoted to my craft of teaching each of you how to live a full life. I love engaging in meaningful conversations with people who are looking to leave footprints. I love to connect with women all over the world. When I engage my clients for the first time, we are not strangers. I make myself available, so when you share your world with me just know that your secrets, most sacred desires, are safe. I am looking to educate, inspire, rejuvenate, and transform you into the person you are destined to be. I AM YOU, so let the journey begin.

Professionalism and Experience

As a professionally trained and experienced life coach, I have the tools and understanding to help you to create the life you imagine and get a renewed sense of self.  I have a clear understanding of working with diversity, and quickly able to adapt and understand the nature of working with various cultural backgrounds. 

Taking the Steps

Committing to a healthier lifestyle is just that – a commitment, and it’s a big one that will take a lot a dedication.  My commitment is to provide you with accountability, understanding and support.

 My goal is to help you re-imagine your life.  With extensive experience in Life Coaching and a vast history of client success, my individualized positivity approach will help you attain your goals.  


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Tools you need to flourish at life

I want to empower you to be your best self in all aspects of life.  I provide friendly and constructive advice to help you reach your full potential.

Take control and plan for the future

I will help you realize your goals and provide you with a roadmap to not only reach them but accomplish much more.

Prioritize your time and relationships

Life can be stressful.  I want to give you the advice and tools you need to maximize your personal and professional relationships, and how to give yourself the time you deserve.


WhAt can a life coach do for me?

A life coach can support you in finding and staying on your path.  By building a relationship with my clients, I can help you stay motivated and on-task, helping you move toward your long term far-reaching goals.

What kind of commitment do I need to make?

Every client jointly signs a commitment contract with their life coach.  I set the terms of the commitment contract to fit your individual goals and plans. 

How do we get started?

The first step is to schedule clarity call.  In that session, we will get an idea of how well we work together and what our next steps should be from there. 

This is your time. . . .

Divine Beauty

 I know to claiming to be your Life Coach may come off a bit optimistic, but that’s because I am here to serve you. I am a surge of energy who is awaiting the opportunity to propel you forward in life.


"If you don't show up for you, then who will?" 

- Rafeea Roche